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The welcome coupon is valid only for the first order and does not apply on sale items and on accessories / warmers / gloves.
The coupon cannot be combined with any other offer.

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What are cookies and how do they work?

A cookie is a text file containing information that can be remembered by a web browser between pages. When an individual uses a web browser to access the internet their browser can create cookies which are stored on the user’s computer. Cookies are not programs and therefore cannot contain viruses or other malicious software. They are purely a string of text and numbers.

There are two main types of cookies - session cookies and persistent cookies.

Session cookies only last during a single visit. When a user closes their web browser the session cookie information is automatically removed from their computer.

We use persistent cookies for the following purposes:

  1. Google Analytics is a system used by many website to record information about who visits a website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users.The cookies are able to collect an anonymous customer number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics data and help us ensure website experience remains relevant across devices. They do not contain any personally identifiable information. You can find out more about how Google use cookies at
  2.     A number of persistent cookies are also set by the computers that run on Alé US/Canada Online Store. These cookies are solely used to record technical information necessary for our web servers to work properly. No personally identifiable information in stored in these cookies.
  3. uses cookies to improve the relevancy of ads on Google and other websites; this is called remarketing and can be opted out of through Google’s Ad Settings.

Controlling or deleting cookies

Depending on which web browser you use it is possible to control how cookies are used, or to delete existing cookies from your computer. You can find instructions on how to control the use of cookies, or delete cookies from your computer at (English only)

Please remember that if you delete or restrict cookies from the Alé Bikewear website you may not be able to experience the full benefit of some of the features and services the website has to offer.

Further information

If you have any further questions about how we use cookies please Contact Us.